PurPure Terms of Service
Last Updated: August 24, 2025
OVERVIEW
This website, located at drinkpurpure.com (the "Site"), is operated by HG Alpha Ventures LLC ("we", "us", "our"). By visiting our Site and/or purchasing something from us, you engage in our "Service" and agree to be bound by the following Terms of Service ("Terms"), including the additional terms and policies referenced herein and/or available by hyperlink.
These Terms apply to all users of the Site. Please read these Terms carefully. By accessing or using any part of the Site, you agree to be bound by these Terms. If you do not agree to all the terms and conditions of this agreement, then you may not access the Site or use any Services.
IMPORTANT NOTICES
AUTOMATIC RENEWAL OF SUBSCRIPTION: YOUR SUBSCRIPTION WILL AUTOMATICALLY RENEW UNLESS CANCELLED. YOU MAY CANCEL AT ANY TIME. TO AVOID A RECURRING CHARGE, YOU MUST CANCEL YOUR SUBSCRIPTION BY THE LAST DAY OF YOUR BILLING PERIOD.
MANDATORY BINDING ARBITRATION & CLASS ACTION WAIVER: THESE TERMS CONTAIN A BINDING ARBITRATION PROVISION WHICH REQUIRES YOU AND HG Alpha Ventures LLC TO RESOLVE ALL DISPUTES ON AN INDIVIDUAL BASIS. YOU ARE WAIVING YOUR RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN ANY CLASS ACTION LAWSUIT.
LIMITATION OF LIABILITY: HG Alpha Ventures LLC'S TOTAL LIABILITY TO YOU IS LIMITED TO THE AMOUNT YOU HAVE PAID IN THE LAST SIX (6) MONTHS OR ONE HUNDRED UNITED STATES DOLLARS (US$100), WHICHEVER IS GREATER.
1. Eligibility
To use the Site, you must be 18 years or older (or the age of majority in your jurisdiction) and have the power to enter into a binding contract with us. The Site is not intended for individuals under the age of 18. By using the Site, you affirm that you are at least 18 years of age.
2. Health and FDA Disclaimer
THE INFORMATION (INCLUDING, WITHOUT LIMITATION, ADVICE AND RECOMMENDATIONS) ON THE SITE IS NOT INTENDED AS MEDICAL OR HEALTHCARE ADVICE, OR TO BE USED FOR MEDICAL DIAGNOSIS OR TREATMENT. IT IS NOT A SUBSTITUTE FOR PROFESSIONAL ADVICE AND SERVICES FROM A QUALIFIED HEALTHCARE PROVIDER. ALWAYS SEEK THE ADVICE OF YOUR PHYSICIAN OR OTHER QUALIFIED HEALTHCARE PROVIDER REGARDING ANY MEDICAL CONDITION BEFORE STARTING ANY TREATMENT OR TAKING ANY DIETARY SUPPLEMENT.
YOU SHOULD CONSULT WITH A PHYSICIAN BEFORE USING PURPURE PRODUCTS, PARTICULARLY IF YOU ARE PREGNANT, NURSING, TAKING MEDICATION, HAVE A HISTORY OF MEDICAL CONDITIONS, OR ARE OTHERWISE UNDER MEDICAL SUPERVISION.
THE STATEMENTS MADE ABOUT THE PRODUCTS ON THIS SITE HAVE NOT BEEN EVALUATED BY THE U.S. FOOD AND DRUG ADMINISTRATION (FDA). THESE PRODUCTS ARE NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.
3. Dispute Resolution: Mandatory Binding Arbitration and Class Action Waiver
PLEASE READ THIS ARBITRATION PROVISION CAREFULLY. EXCEPT WHERE PROHIBITED BY APPLICABLE LAW, YOU AGREE THAT ALL DISPUTES WILL BE RESOLVED EXCLUSIVELY THROUGH CONFIDENTIAL, INDIVIDUAL, AND BINDING ARBITRATION.
• Mandatory Pre-Dispute Negotiation: In the event of a dispute, you and HG Alpha Ventures LLC agree to give the other party an opportunity to resolve it by first sending a written Notice of Dispute. This notice must state the name, address, and contact information of the party giving it, the facts giving rise to the dispute, and the relief requested. Notice to HG Alpha Ventures LLC must be sent to: 30 N Gould St, STE R, Sheridan, WY 82801, USA. Attn: General Counsel. You and we agree to attempt to resolve any dispute through informal negotiation within thirty (30) days from the date the Notice of Dispute is received. After this 30-day period, and not before, either party may commence an arbitration proceeding.
• Arbitration Agreement: If the parties cannot resolve the matter informally, any dispute, claim, or controversy shall be resolved by submitting the dispute to final and binding arbitration administered by the American Arbitration Association (“AAA”) in accordance with its Commercial Arbitration Rules then in effect. The arbitration will be conducted before a single arbitrator in Sheridan, Wyoming.
• Class Action Waiver: You and HG Alpha Ventures LLC agree to arbitrate solely on an individual basis. This agreement does not permit class arbitration or any claims brought as a plaintiff or class member in any class or representative arbitration proceeding.
• Opt-Out Right: You have the right to opt-out of this agreement to arbitrate within 30 days from the date of your first purchase. To opt-out, you must send a written notice including a clear statement that you do not agree to this arbitration provision to legal@drinkpurpure.com. Untimely opt-outs will not be valid. If you opt out, all other parts of these Terms will continue to apply.
• Jury Trial Waiver: If for any reason a dispute proceeds in court rather than through arbitration, both parties hereby waive any right to a jury trial.
4. Automatic Renewal Terms for Subscriptions
PurPure offers products through a subscription ("Subscription"), which will automatically renew unless cancelled. By signing up for a Subscription, the payment method you provide will be charged the then-current amount every 30 days, or the delivery cadence of your choosing ("Billing Period").
YOU MAY CANCEL YOUR SUBSCRIPTION AT ANY TIME. TO AVOID A RECURRING CHARGE, YOU MUST CANCEL YOUR SUBSCRIPTION BY THE LAST DAY OF YOUR BILLING P2ERIOD. Cancellations can be made via your online account or by contacting our customer support.
5. SMS/MMS Messaging Terms & Conditions
By opting into our messaging program, you agree to use and participate subject to these Terms and our Privacy Policy.
• User Opt-In: By affirmatively opting into the program, you agree to receive autodialed or prerecorded marketing mobile messages at the associated phone number and understand that consent is not a condition of purchase.
• User Opt-Out: If you no longer wish to participate, you agree to reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message from us to opt-out. You understand that these are the only reasonable methods of opting out.
• Cost and Frequency: Message and data rates may apply. Message frequency will vary.
• Support Instructions: For support, text "HELP" to the number you received messages from or email us at hello@drinkpurpure.com. This email is not a valid method of opting out.
• Dispute Resolution: You agree that any dispute arising from the messaging program will also be resolved through the binding arbitration clause described in Section 3 of these Terms.
• Florida Law Compliance: We endeavor to comply with the Florida Telemarketing Act and the Florida Do Not Call Act as applicable to Florida residents. For purposes of compliance, you agree that we may assume you are a Florida resident if, at the time of opt-in, (1) your shipping address is in Florida or (2) the area code of your phone number is a Florida area code. You agree that the requirements of these Florida laws do not apply to you if you do not meet these criteria, unless you advise us in writing.
6. User Accounts and Electronic Communications
When you create an account with us, you guarantee that the information you provide is accurate, complete, and current. Inaccurate information may result in the immediate termination of your account. You are responsible for maintaining the confidentiality of your account and password.
By creating an account, you agree to subscribe to newsletters, marketing or promotional materials, and other information we may send. However, you may opt-out of receiving any, or all, of these communications by following the unsubscribe link or instructions provided in any email we send.
7. Return and Refund Policy
We have a 365-day return policy. This means you have 365 days after receiving your first order to request a refund.
To be eligible, your order must have been placed within the last 365 days and the product must be returned (even if opened or partially used). Only your most recent order qualifies for a refund (not all orders over time). To initiate a return, please contact us at hello@drinkpurpure.com for instructions. Return shipping costs are the responsibility of the customer. Please note that returns will need to be shipped back to us before we can process a refund. Items sent back to us without first requesting a return will not be accepted.
8. Contests, Sweepstakes, and Promotions
Any contests, sweepstakes, or other promotions (collectively, "Promotions") made available through the Service may be governed by rules that are separate from these Terms and Conditions. If you participate in any Promotions, please review the applicable rules as well as our Privacy Policy. If the rules for a Promotion conflict with these Terms, the Promotion rules will prevail.
9. General Conditions and Online Store Use
• Refusal of Service: We reserve the right to refuse service to anyone for any reason at any time.
• Reselling: You may not use our products for any illegal or unauthorized purpose. Reselling PurPure products on any third-party marketplace (e.g., Amazon, eBay, etc.) is strictly prohibited. Violation of this policy will result in the issuance of a formal cease and desist notice demanding immediate cessation of the activity. Failure to comply within 48 hours of the notice will result in legal action to protect our rights, in addition to the immediate termination of your account.
• Prices and Modifications: Prices for our products are subject to change without notice. We reserve the right to modify or discontinue the Service at any time.
10. User-Generated Content
By submitting comments, photos, or other materials ("Content"), you grant us a non-exclusive, royalty-free, perpetual, and irrevocable license to use, reproduce, modify, publish, and distribute such Content in any medium. You are solely responsible for your Content and warrant that it does not violate any third-party rights.
11. Copyright Policy (DMCA)
We respect the intellectual property rights of others. If you believe your work has been copied in a way that constitutes copyright infringement, please provide our Copyright Agent with a written notification containing all elements required by the Digital Millennium Copyright Act (17 U.S.C. 512(c)(3)). Notices should be sent to: legal@drinkpurpure.com.
12. Disclaimer of Warranties; Limitation of Liability
THE SERVICE AND ALL PRODUCTS ARE PROVIDED 'AS IS' AND 'AS AVAILABLE'. EXCEPT WHERE PROHIBITED BY LAW, IN NO EVENT SHALL HG Alpha Ventures LLC, ITS DIRECTORS, OR EMPLOYEES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES. OUR TOTAL LIABILITY TO YOU FOR ALL DAMAGES SHALL NOT EXCEED THE AMOUNT YOU HAVE PAID TO US IN THE PREVIOUS SIX (6) MONTHS OR ONE HUNDRED UNITED STATES DOLLARS (US$100), WHICHEVER IS GREATER.
13. Indemnification
You agree to indemnify, defend, and hold harmless HG Alpha Ventures LLC and its partners from any claim or demand, including reasonable attorneys' fees, made by any third party due to your breach of these Terms.
14. Governing Law
These Terms of Service shall be governed by and construed in accordance with the laws of the State of Wyoming, United States, without regard to its conflict of law provisions.
15. Contact Information
Questions about the Terms of Service should be sent to us at legal@drinkpurpure.com.